Borden's Heap-O-Cream Parlor

3120 SW Sixth Ave., Amarillo, TX
Phone:

East < GO > West

This is the former Borden's Heap-O-Cream building with it's Art Moderne rounded plate glass windows and round cornered metal awnings. According to an ad in the local paper, the store opened on May 11, 1935 and celebrated by offering a coupon for a free "BIG, REGULAR SIZE, DISH HEAP-O-CREAM" ! The regular price was 5 cents, the same as a cone or sundae. A Malted Milk was only 10 cents! Borden's operated here until at least 194

Cecil Killough opened his Sagebrush Inn No. 1 restaurant here in 1948, eventually he had three restaurants by that name in Amarillo. The postcard shown below calls it Mom Sherrod's Sagebrush Inn No. 1. and a 1960 newspaper clipping refers to the restaurant as the Sagebrush Cafe.

By the mid 60s it was an auto parts store. In the 70s it apparently began being used as an antique and collectibles store by a series of owner/operators. It was an antique shop when we took this photo in 2012.

In 1990 Preservation Amarillo and the San Jacinto Boy Scout Troop rehabilitated the building, but by 2012 it was beginning to show some age again. The curved metal corners of the building itself are a little hard to see in this photo. The canopy is not original to the building. It is part of the U.S. Route 66-Sixth Street Historic District that is on the National Register of Historic Places.

Since the photo at the top of this page was snapped the building has been repainted and a low pitched metal gable roof has been added and the round top entrance canopy has been removed.

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Vintage Advertising Highlights

On Highway 66
Phone DRake 2-***
NO BEER NO WINE BUT A NICE PLACE TO DINE

MOM SHERRODS
SAGEBRUSH INN NO. 1
3120 West 6th Street
Amarillo, Texas
STEAKS - CHICKEN - SEAFOODS
Member American
Travel Association

NOTE: This undated postcard names the business as Mom Sherrod's Sagebrush Inn No. 1. That makes me think the card is from the very late 50s or early 1960s after a change of ownership.

Photo(s): 2012