La Loma Motel

1709 Historic Route 66, Santa Rosa, NM
Phone: 575-472-4379

East < GO > West

La Loma Motel has been owned & operated by the Campos family since 1949. It formerly was the La Loma Lodge, a name used in some advertising until at least 1986. The free standing sign at the left in this photo replaced an earlier version that was a simple "sign atop a post" style in front of a small freestanding motel office building.

The motel has apparently gone through some significant changes over the years, including the tearing down and replacing of the bank of rooms on the far right in this photo. The new rooms have a different roof style and are set back a little further on the site. There is also a small RV park adjacent to the motel now.

The freestanding sign and the La Loma Motel sign on the front of the office are both lit with Neon.

In 2012 the large freestanding sign in the parking lot advertised Clean comfortable rooms, kitchenettes, weekly rates, senior discount and Showtime (a cable channel). A second sign advertised Free wireless internet, queen beds, senior discount, and American Hospitality. These shine some light on how the business has changed for many of the vintage motels along the Mother Road, while kitchenettes were fairly common in some vintage motels, advertising weekly rates often means the business has or is moving away from focusing on nightly tourist type rentals.

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Vintage Advertising Highlights

LA LOMA MOTEL
761 Parker Avenue
Highways 66-54-84
Santa Rosa, New Mexico
Phone GR 2-****
20 Units. TV. Wall-to wall carpeting. Tub and Shower Combination. .Family Rates. Refrigerated Air Conditioning.
CLOSE TO FIESTA RESTAURANT

NOTE: This mid-1960s postcard didn't mention room phones, let alone direct dial or free local calls.
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Photo(s): 2012