Tower Motel

"Stop here a few days in the City of Natural Lakes at the Gateway to the Land of Enchantment - where the Conquistador Coronado crossed the Rio Pecos in his explorations over 400 years ago"

The Googie styled sign spells out TOWER in capital letters on alternating blue and white blocks. I'm guessing the name may have come from the water towers behind the motel. Originally there were garages between the guest rooms, those are long gone, that kind of space became too valuable and was often converted to additional guest rooms.

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Vintage Advertising Highlights

Tower Motel
612 Parker Ave. ... U.S. Hwy. 66 - 54 - 84
Santa Rosa, New Mexico
Telephone Code 505-472-**** ... Free Room TV & Phones ...
Ceramic Tiled Baths, Tub & Shower Combination ... Air Conditioned ... Wall-toWall Carpeting.
AAA - American Express - Carte Blanche

Note: The "invitation quoted under the first photo is one of the most enticing things I've read on a postcard. It makes the difference in promotional text between it and the mid-60s postcards pretty stark.

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Photo(s): 2012