El Rancho Motel

617 E. Route 66., Williams, AZ
Phone:

East < GO > West

The 18-unit El Rancho opened in late 1953 and advertised "Tubs and Showers in Every Room". In 1959/60 AAA said the property was "very attractive and well maintained". At the time you could rent a room here for $8.00 - $10.00 per night. Later renovation and expansion resulted in the addition of 2 units to the two-story building. A swimming pool was added to the property in 1964, it's surrounded by the fence on the right in this photo.

It looks like the same sign can as when it opened but a different color. Originally there was neon on both sides of this sign. Because the sign is a one way street going east, there is neon on that side of the sign, but not on the westbound side seen here.

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Vintage Advertising Highlights

EL RANCHO MOTEL
AAA
Williams, Arizona
20 Deluxe Units: New and spacious
Carpeted, tub and Shower in every room. Soundproof walls, Deluxe Beds. Phone 797.

NOTE: The motel hasn't changed much but the sign has lost the the neon, AAA logo and "Tub & Showers" section below the vacancy sign. .
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Photo(s): 2019