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Hotel Monte Vista

100 N. San Francisco St., Flagstaff, AZ

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The Hotel Monte Vista has graced the corner of N. San Francisco St. and Aspen Ave. since opening in 1927. The V shaped sign on the roof was added in 1946 and can be seen from Route 66 a block away. Several hotels and motels in Flagstaff have similar signs.

Originally named the Community Hotel, a contest was held to find a permanent name. The winning name, Monte Vista Hotel, was submitted by a 12 year girl. The building is on the National Register of Historic Places.

Vintage Advertising Highlights

A postcard that appears to be from the late 1940s actually says nothing much about the hotel except for the name, city and elevation.

Instead it promotes regional attractions like the Snow Bowl recreation area, the Coconino National Forest, Indian Reservations, Cliff Dwellings, the Petrified Forest, the San Francisco Peaks, Oak Creek Canyon, Paved roads to the Grand Canyon and the Annual All Indian Pow Wow July Fourth Holidays.

The elevation seems like an odd thing to mention.

Photo(s): 2013



x About Us We started traveling Historic U.S. Route 66 as a destination in 2009. It's like a 2,400 mile long drive back in time from Chicago to Santa Monica! more
xDid You Know: Many parts of the old 4 lane Route 66 were reverted to a 2 lane road after 66 was realigned to the interstate. In many places the abandoned lanes are still there.